Erin Walton, Executive Director of Resilience, discussed our new brand, and how we were guided in the rebranding process by keeping in mind both our mission and the communities we serve, when she was a panelist for a roundtable dinner hosted by Prosper Strategies, on the topic of “The Role of Brand in the Nonprofit Sector.
Twenty-plus nonprofit marketing and communications professionals from a diverse range of nonprofit organizations across Chicagoland attended and discussed nonprofit brand challenges and opportunities they’ve encountered throughout their careers.Walton’s co-panelists were Valentina Texera-Parissi from the Great Books Foundation, and Phil Zepeda from the Robert R. McCormick Foundation.